The state’s money is the ideal place to commercially welcome the newest brand name so you’re able to Canada!

The audience is very happy to announce you to definitely Jacknife is leading the fresh new go-to-paign for Hard-rock Resort & Local casino Ottawa-the slots lv latest brand’s first-ever before Canadian venue! Because Hard-rock embarks towards a good $350M expansion and rebrand, we are honoured to help you figure a campaign that do not only honors Difficult Rock’s heritage as well as amplifies the power during the Ottawa.

Recognized for bringing immersive enjoyment knowledge worldwide, the difficult Rock� is certainly a popular all over the world destination for residents and you may people similar. The company is within a vibrant day and age away from expansion and you will revitalization, and the stage is decided having a huge beginning regarding Canada’s first Hard-rock Lodge & Gambling establishment � that have Jacknife top the brand new charge to develop the fresh new wade-to-paign for their Ottawa place.

HRI became the original actually-possessed playing organization appointed a great U

�All of our 350 million buck expansion and you will rebranding tend to disturb the resort, amusement, hospitality, and you may playing industries within the East Ontario and you will beyond,� states Christine Crump, President out of Hard-rock Resorts and you will Local casino Ottawa. Canadians will not must cross a line playing all of that Hard-rock is offering. Jacknife’s work coincides to your industry-category performs and you may experience we send to your traffic.�

The newest range of Jacknife’s work is sold with an entire strategic and inventive growth of the new wade-to-paign, with a focus on building thrill and driving engagement around the all of the touchpoints. The newest strategy often embody the fresh essence of Hard Rock’s vibrant community, ensuring the opening will get an effective beacon for recreation hunters.

�We’re happy to interact that have an international brand name including Hard rock in the such as a pivotal time,� states Mikey Richardson, Co-Inventor and you may Manager Creative Manager in the Jacknife. �Top honors-as much as the latest 2025 release gives us the chance to manage some thing really captivating-a campaign that do not only remembers Hard Rock’s history plus amplifies the power during the Ottawa.�

This relationship stresses purpose-driven storytelling, which have each other Jacknife and difficult Rock Resort & Local casino Ottawa focused on curating a smooth, high-perception brand sense that can set the newest phase to have a huge beginning for example hardly any other.

Hard-rock Global (HRI) is one of the most all over the world approved people which have sites in the over 74 places comprising 313 places that become had/licensed otherwise treated Lodging, Casinos, Stone Storage�, Live performance Locations and you will Cafes. Its Unity by Hard rock� worldwide respect system rewards professionals to possess creating what they like round the performing services around the world. HRI as well as introduced a m&a named Hard rock Electronic within the 2020, an on-line sportsbook, retail sportsbook and you can websites gambling platform. Starting with a keen Eric Clapton guitar, Hard rock possess the newest world’s largest and more than valuable distinctive line of authentic songs memorabilia within more than 88,000 bits, which can be exhibited within the towns global.

S. Best managed Team of the Deloitte Personal as well as the Wall Roadway Log in the 2021 and contains as the been recognized 4 times. Hard-rock has also been honored because of the Forbes one of several Planet’s Best Employers, together with Better Employers for ladies, Variety and The fresh Grads and a top High Manager on the Travelling & Recreational, Betting and you will Activities Business. Regarding 2022 All over the world Betting Prizes, Hard rock try called Home-Established Driver of the year into the 2nd amount of time in five many years.

Hard-rock Globally currently holds capital levels regarding number one financing-amounts score firms: S&P Global Evaluations (BBB-) and you can Fitch Reviews (BBB). More resources for Hard rock All over the world, visit hardrock or store.hardrock.

Rideau Carleton Casino commercially started since Rideau Carleton Raceway within the 1962, since Canada’s earliest-actually four-eighths kilometer egg-shaped and contains started a key part of Ontario’s utilize racing society ever since. Since the inclusion from gaming for the , the city off Ottawa has already established up to $6 million per year and most $106 million altogether repayments for hosting Rideau Carleton Local casino inside the new Federal Capital Part.

With eager expectation of one’s opening of your own the latest Hard rock Hotel & Casino Ottawa, Rideau Carleton Gambling enterprise remains discover 24/7, happy to serve their traffic with similar efforts and you may adventure. Hard-rock try working to make a different condition-of-the-art entertainment facility that can soon promote the fresh legendary Hard-rock brand name so you can Ottawa and you will enliven the city like nothing you’ve seen prior. Coming amenities includes a contemporary lodge construction that have 150 room, in addition to 22 suites, longer playing flooring and 1,five hundred slot machines, forty live-actions table video game, and you will highest-maximum gaming. Visitors will enjoy more than 10 eating, taverns, and you will lounges, such as the iconic Hard-rock Eatery and you will Council Oak Steakhouse. The resort will additionally be the place to find the brand new vintage Stone Shop, a-1,800 along with seat Hard rock Real time area, and you may real audio memorabilia.

The brand new facility is a significant driver from job creation and certainly will employ more 700 regional people, after accomplished. Hard-rock Resort & Gambling establishment Ottawa will continue the new traditions from community resource due to local sponsorships and you may nonprofit partnerships, enhancing the lifetime out of owners and you will visitors similar while the is actually dependent below Rideau Carleton Gambling establishment.

Rideau Carleton Local casino try operate because of the Hard rock Worldwide and you can ruled because of the Ontario Lotto and you may Betting Business (OLG). Which have OLG connection, Rideau Carleton Local casino demonstrates a daily dedication to in charge gambling which have full utilization of OLG’s Takes on that is approved through the RG See certification system.

For more information on Rideau Carleton Local casino, head to rideaucarletoncasino

Jacknife try a different, full-services innovative brand name agencies headquartered in the Toronto, Canada. With more than 29 numerous years of industry experience, Jacknife might have been the leader in delivering outstanding advertising and you can imaginative remedies for a diverse listing of customers. Because of the leveraging the new powerful combination of strategic development, Jacknife allows brands to create significant providers well worth through the strength from innovation.